OkCupid’s Earliest Ad Promotion Try As a result of Focus on Over Merely Hookups
OkCupid has been bringing their brand to a higher level, hiring certain standout WNW Professionals showing as to why it is distinctive from other matchmaking platforms. Basic, OkCupid created Berlin-established WNW Associate Jay Daniel Wright so you’re able to enliven new app that have a new identity, which included a reliable regarding whimsical signs. Now, due to their earliest marketing campaign, new within the-household creative people has worked near to Wieden+Kennedy and duo trailing Wc paper Mag. The outcome is a bold promotion one repurposes the brand new acronym DTF, removing they of its connect-up definition. Down to bang? A lot more like as a result of end up my personal unique, turn on brand new kiln, and you will feet the balance. And you may yes, perhaps and the new F also. So long as you grab holidays to combat concerning the president and focus on your own chakras.
Less than, i interviews WNW Users Dana Davis, Developer at OkCupid and Jessica Shriftman, Wieden+Kennedy Artwork Director. Since the Dana informs us, “The newest DTF strategy is a superb expansion regarding OkCupid’s purpose in order to work on compound and depth — and also to echo right back into factors and passions that people value.” The brand new resulting promotion try a genuine, collaborative efforts. (more…)