The company started to expand in to new frontiers of the doll industry. Four decades ago LEGO begun to target young girls with the opening of furnishings and dollhouses; today lego fan tomorrow it architect and vdr provider in 1974 this introduced their first human being figures, named Minifigures; and in 1979 this expanded in space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of charms elements directed at young girls. This era also noticed the creation of a managing structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen subscribing the managerial staff and working to modernize the company’s manufacturing strategies.
The 1971s also noticed the introduction of something that allowed customers to pick certain bricks they wished to purchase and build their own versions, rather than acquire pre-made packages; this is popular with adults, as well as children. In the same decade, Lego branched away into old territory when using the Castle look, and in 1980 the company added its first train sets to its collection.
In 1989 Lego announced the Pirate theme, and with it many pirate boats, desert islands and treasure. The company also extended its array of facial movement, adding beards, eye outages and lipstick in addition to the common two eyes and smile. Some more mature Lego debt collectors resented these kinds of changes, selecting the more basic faces of earlier versions.
As Profano expanded right into a huge multinational corporation, completely to find ways to fulfill the needs of it is big name potential buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which in turn demanded bigger selections and faster transport times. To maintain with these demands, the company began to reduce total production moment for new products by looking into making more consumption of computerized assemblage systems.