By enjoying fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Lego has found a way to keep the interlocking stones in the hands of millions. 2 weeks . model that other companies will need to follow, says McKee.
In 1948, Ole Kirk Kristiansen and his workshop had just started producing a variety of wooden toys and games. It wasn’t until the following years that they started using a fresh plastic-injection edges machine to create plastic bricks, which before long gave them an advantage over their competition in the booming post-war industry.
In 1949, they developed producing the bricks with studs with them to enable them to bind together. This was a key version, making the bricks a lot more stable and durable. Later, in 1958, they built a major improvement with the benefits https://lego-x.com/ of what is known for the reason that the “stud and joining system”, which in turn ensures that every single Lego brick fits with any other packet. These two vital iterations happen to be why Seglar sets produced 40 years earlier still interlock seamlessly with those constructed today.
Over time, Lego contains kept its finger over the pulse of pop tradition by joining up with big-name franchises including Star Wars and Harry Potter. They have also appreciated the community of adults that happen to be fans of the trademark, known as AFOLs (Adult Admirers of Lego), with a variety of sets including the Back to the Forthcoming DeLorean period machine and a set of girl Nasa researchers.