The LEGO Company History

The LEGO brick has turned into a worldwide feeling that is as much a part of the cultural fabric as Billund, the little area in Denmark where everything began. But the company’s progression into a market giant wasn’t without its write about of challenges and strains. One of those came in 1942 every time a warehouse flame consumed most of00 the model manufacturer’s wooden share, leading Ole Kirk Christiansen to make a major decision.

This individual decided to shift the company faraway from wooden toys and toy vehicles, which had been their bread and butter, and move into plastic material toys. It might be a major change for the family-owned company, and the one which was not in the beginning well received.

A reporter noted that “plastics will never replace very good, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new models that utilized plastic. The first commencement step was your introduction from the Auto Binding Bricks that held together to prevent block podiums from toppling on kids.

The new Lego bricks did not become the well-known toy that we realize today until 1949. Till then, the interlocking bricks were more of a construction doll than an actual building model. It was also not right up until 1958 that the satisfying clicking on coupling program started to be a standard feature.

Throughout the 1971s, the company continued to grow in production and market reach. The company added Legoland subject parks into the mix and presented more advanced value packs that why not try here were aimed toward older spectators, including the Technic line of bits such as axles, gears, redressers, and universal joints.

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